Plus, let’s empower our children in the data age
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Profusion Data influenced journeys
Newsletter # 6  |  July 2019 Personalised communications – powered by data
Before you read our article about gamification, why not experience it for yourself? We’ve created some cool games for you, but your email client doesn’t support interactivity. Try viewing this email online instead.

Email marketing  /  4 mins read

Interactive emails – play the game!

Before you read our article about gamification, why not experience it for yourself? We’ve created some cool games for you, but your email client doesn’t support interactivity. Try viewing this email online instead.

How do you put interactivity into your email campaigns? Gamification is the go-to email marketing technique of the moment. Puzzled? Find out more with Profusion’s Steve Hart

Get me started
  1. Email marketing / 5 mins play

    Interactive emails –
    play the game!

    Gamification is one sure-fire way to get interactivity into emails. Now experience it for yourself right here, in our snappy samples.

  2. Quiz

    Objective

    Test your email marketing knowledge in our quiz

    Tips

    • Three questions in total
    • Pick the correct answer from the available choices
  3. Question 1 of 3

    What’s the name of the latest proposed industry-wide standard to help recipients identify fraudulent email?

    Boom! Correct! Uh, incorrect.
    Brand Indicators for Message Identification (BIMI) is the proposed standard

  4. Question 2 of 3

    Gmail annotations enables senders to do what in the Gmail inbox?

    Correct! D'oh! Incorrect.
    Gmail annotations enables senders to highlight their email offer in the Gmail Promotions tab

  5. Question 3 of 3

    Which of the following for HTML email will be supported in Microsoft Outlook 365?

    Yes, correct! No, incorrect.
    Animated gif support is coming to Outlook 365

    You answered:

    of 3 questions correctly

  6. Image puzzle

    Objective

    Reorder each piece of the image to solve the puzzle

    Tips

    • One round
    • Click each part of the image to choose the appropriate piece

    Solved!
    Nice one

  7. Numbers game

    Objective

    Pick the numbers that add up to the target score

    Tips

    • Three rounds
    • Each round will increase in difficulty
    • Picks are limited in the final round
  8. Round 1 of 3

    Pick the numbers that add up to 22

    My score
    Target score 22

    Well done. Your score () matched the target

  9. Round 2 of 3

    Pick the numbers that add up to 77

    My score
    Target score 77

    Woohoo! Your score () matched the target

  10. Round 3 of 3

    Pick the numbers that add up to 67

    Picks remaining
    My score
    Target score 67

    Nicely done! Your score () matched the target

    Oops. Out of picks. Your score () did not match the target

  11. Well played,
    you scored out of 3

    Learn more about gamification in email

    How do you put interactivity into your email campaigns? Gamification is the go-to email marketing technique of the moment. Puzzled? Find out more with Profusion’s Steve Hart

    Get me started

Data security & online privacy  /  4 mins read

Let’s empower children
of the data age

The youngest generation is the first to be ‘datafied’ from birth. What are the implications for their future, and how can we ensure they reap the digital benefits of today? Michael Brennan takes a look

Balance the digital ecosystem

Get the knowledge

Multichannel marketing  /  4 mins read

How to do customer engagement, festival style

The UK’s summer music festivals are having a field day. Wonder how they keep revellers going back for more? Natalie Cramp knows a few of their secret ingredients

Show me now

Philanthropy & young people  /  3 mins read

Behind the scenes: Work experience

Remember your school work experience placement fondly? Or are you happy to forget? Imagine if it was worthwhile, eye-opening and fun! Two Year 10 students share what happened at Profusion

Tell me more
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